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What part of that title is not enticing? Obviously, very little. Despite committing to grabbing huge room blocks at the Rio, and then three other hotels, every room was grabbed by attendees a full month before the show. That is a sure sign of a successful show, a must-go-to show, because everyone else will be there. Upon arriving to the Rio it was obvious that the show had grown beyond just its roots as a forum for agents and resellers to assemble. Great gatherings tend to attract a cross-section of professionals, and

I arrived at VON with grand expectations, having attended past shows at this very same venue in the San Jose Convention Center and been greeted by an arena packed full of people and exhibits. On this day, however, I thought for a moment, as I walked through the lobby, that I had arrived a day early.